Scandinavian tech & business event
Client since 2024
Tech Arena connects startups, scaleups and tech talent with investors, executives and media across the Nordics and beyond.
Design scope
Stages · Area lighting (venue-wide) · Area design (selected zones) · Interactive installations · Lasers · On-site Supervision
Design objectives
Create a distinct visual language to support the event’s growth.
Tech Arena needed a bold, ownable design that communicates fast-moving opportunities and innovation while supporting the event’s growth from 5,000 visitors towards its goal of more than 20,000 in the coming years.
Sun Effects design concept
Stages built as photographic backdrops, instantly readable as Tech Arena in any shared frame.
Venue-wide area lighting pulled Strawberry Arena into a single, continuous environment rather than a sequence of rooms. Lasers and interactive installations gave visitors moments to stop, photograph and share – extending the brand far beyond the keynote stage.
The result is an ownable visual language: distinctive at 5,000 visitors, and built to scale towards 20,000 without losing its edge.
Client Tech Arena Country Sweden Attendees 12,000 Venue Strawberry Arena, Stockholm Venue Area 7,140 m² (76,750 ft²)
