Asia’s leading startup event
Client since 2023
SusHi Tech Tokyo (Sustainable High City Tech Tokyo) is a global innovation conference launched by the Tokyo Metropolitan Government to tackle big-city challenges like population growth, energy and ageing infrastructure through technology.
Design scope
Design partner · Event mood board · Stage design · Venue layout · Partner booth design · Key visual · Rigging, lighting & video execution (main stages)
Design objectives
One identity for an event that changes theme every year.
SusHi Tech picks a new theme annually and wants a design that reflects each year’s theme while staying recognisably SusHi Tech.
Sun Effects design concept
Traditional Japanese decorations brought together in a fresh mix of natural and technical elements.
Each edition takes the client’s annual theme and transforms it into a visual world, while the core SusHi Tech identity remains consistent. Sun Effects is SusHi Tech’s lead design partner, responsible for the event mood board, stage design, venue layout, partner booth design and key visual.
Client Tokyo Metropolitan Government Country Japan Attendees 60,000 Venue Tokyo Big Sight Venue Area 20,000 m² (215,278 ft²)
