Groceryshop stage with a backdrop of thousands of green apples, an orange ‘Grocery shop’ sign and a panel of speakers
Groceryshop stage with a backdrop of thousands of green apples, an orange ‘Grocery shop’ sign and a panel of speakers

Groceryshop USA

The leading global event on everyday retail

Client since 2025

Groceryshop brings together thousands of industry leaders, startups and tech innovators to shape the future of how people buy everyday essentials like food, health and personal-care products.

Design scope

Design & concept · Stage design · Entrance experience · On-site Supervision

Design objectives

Fresh stages and an entrance with an immediate effect.

The client wanted stage designs that lift the visual side of the programme and an entrance that’s social-media-friendly. It all has to fit the venue’s strict rules and a tight budget for the floor area.

Sun Effects design concept

Everyday items used in ways you don’t expect.

Starting from the client’s yearly theme, the concept takes everyday retail items and puts them to work as stage and entrance design, built to catch attention and get shared. We keep everything inside the venue’s rules and the budget while making sure neither one shows.

Client Hyve Group Country USA Attendees 5,000 Venue Mandalay Bay Convention Center Venue Area 80,010 m² (861,220 ft²)

Panel discussion at Groceryshop with speakers on stage in front of a modular backdrop of product-box graphics and a large orange ‘Grocery shop’ sphere
Groceryshop stage with a giant backdrop of yellow banana-wave arches, an orange ‘Grocery shop’ sphere and two speakers in conversation
Close-up of a pink ‘By Hyve’ sphere against a stage backdrop built from rows of yellow bananas
Groceryshop stage with a deep-red textured backdrop and an orange ‘Grocery shop’ sphere as a speaker presents
Wide view of the Groceryshop main stage under magenta lighting, with a modular product-box backdrop and an orange ‘Grocery shop’ sphere
Groceryshop stage with a colourful retail-graphic backdrop, an orange ‘Grocery shop’ sphere and a speaker beside a data slide on private-label groceries
Groceryshop stage backed by a wave of blue plastic bottles, with an orange ‘Grocery shop’ sphere and a speaker
‘The Donut Lounge’ at Groceryshop, a yellow donut-themed seating area with bean bags on a pink circular rug in the expo hall
Colourful Groceryshop expo stand with a circular overhead sign, hanging spheres and product displays
Entrance hall at Groceryshop with columns uplit in green, an orange ‘Grocery shop’ sphere and an overhead sign
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